## Conversion Quality Rubric (0-100)

For landing pages, ads, CTAs, signup flows, pricing pages.

### Headline / Hero (0-25)
- 0-5: Generic, no clear value prop
- 6-15: Communicates offer but not compelling
- 16-20: Clear value prop with specificity
- 21-25: Impossible to bounce. Specific, urgent, addresses the visitor's exact pain.

### Clarity & Friction (0-25)
- Is the offer immediately obvious? (3-second test)
- Can a visitor complete the desired action without confusion?
- Are there unnecessary form fields, steps, or distractions?
- Does copy match the traffic source expectation?

### Social Proof & Trust (0-25)
- Specific results (numbers, names, companies) vs vague testimonials
- Trust signals (logos, security badges, guarantees) present and credible
- Case studies or data points that prove the claim
- No fake urgency or manufactured scarcity

### CTA Strength (0-25)
- CTA copy specific to the action ("Get my audit" > "Submit")
- CTA visible without scrolling
- Single clear primary action (no competing CTAs)
- Micro-copy reduces anxiety ("No credit card required", "2-minute setup")