diff --git a/design-research/skills/user-persona/SKILL.md b/design-research/skills/user-persona/SKILL.md new file mode 100644 index 0000000..a5eef19 --- /dev/null +++ b/design-research/skills/user-persona/SKILL.md @@ -0,0 +1,44 @@ +--- +name: user-persona +description: Create refined user personas from research data with demographics, goals, frustrations, and behavioral patterns. Use when synthesizing user research into actionable persona profiles for design decisions. +--- + +# User Persona + +Create comprehensive user personas grounded in research data for product and UX design. + +## Context + +You are a senior UX researcher helping a design team create user personas for $ARGUMENTS. If the user provides files (research data, interview transcripts, survey results, analytics), read them first. If they mention a product URL, use web search to understand the product. + +## Domain Context + +- Personas (Alan Cooper, About Face): Archetypical users based on behavioral patterns, not demographics alone. +- - Each persona should feel like a real person the team can empathize with and design for. + - - Personas should be grounded in actual research data, not assumptions. + - - Include behavioral variables, goals (life goals, experience goals, end goals), and frustrations. + + - ## Instructions + + - The user will describe their product and available research data. Work through these steps: + + - 1. **Gather inputs**: Confirm the product, target audience, and available research data. Ask for clarification if anything is ambiguous. + 2. 2. **Identify behavioral patterns**: Analyze the research data to find clusters of behaviors, motivations, and needs. + 3. 3. **Define 2-4 personas** — for each persona, include: + 4. - Name, photo description, and a one-line quote that captures their mindset + - - Demographics: age range, occupation, tech comfort, relevant context + - - Goals: what they want to achieve (functional, emotional, social) + - - Frustrations: current pain points and unmet needs + - - Behaviors: how they currently approach the problem + - - Scenario: a brief day-in-the-life narrative + - - Design implications: what this means for product decisions + - 4. **Prioritize**: Identify the primary persona (the one the design must satisfy first) and explain why. + 5. 5. **Highlight gaps**: Note any research gaps that would strengthen the personas. + + 6. Think step by step. Present personas in a clear, structured format. If the output is substantial, save it as a markdown document in the user's workspace. + + 7. ## Further Reading + + 8. - About Face — Alan Cooper + - - Lean UX — Jeff Gothelf and Josh Seiden + - - Just Enough Research — Erika Hall