# design-research

User research skills for designers: personas, empathy maps, journey maps, interview scripts, usability testing, and card sorting.

## Skills (10)

- **user-persona** — Create refined user personas from research data with demographics, goals, frustrations, and behavioral patterns.
- - **empathy-map** — Build a 4-quadrant empathy map (Says, Thinks, Does, Feels) to synthesize user research into actionable insights.
  - - **journey-map** — Create an end-to-end user journey map with stages, touchpoints, emotions, pain points, and opportunity areas.
    - - **interview-script** — Create a structured user interview script with warm-up, core exploration, and wrap-up sections.
      - - **summarize-interview** — Summarize a user interview transcript into structured insights with key themes, quotes, and action items.
        - - **usability-test-plan** — Design a usability test plan with tasks, success metrics, participant criteria, and facilitation guide.
          - - **card-sort-analysis** — Analyze card sorting results to inform information architecture and navigation structure.
            - - **diary-study-plan** — Design a diary study plan with prompts, duration, participant criteria, and analysis framework.
              - - **affinity-diagram** — Organize qualitative research data into an affinity diagram with themes, clusters, and insight statements.
                - - **jobs-to-be-done** — Map user Jobs-to-Be-Done with functional, emotional, and social dimensions plus outcome expectations.
                 
                  - ## Commands (4)
                 
                  - - **/design-research:discover** — Run a full user research cycle: persona creation, empathy mapping, and journey mapping.
                    - - **/design-research:interview** — Prepare an interview script or summarize an interview transcript into structured insights.
                      - - **/design-research:test-plan** — Design a complete usability test plan with tasks, metrics, and facilitation guide.
                        - - **/design-research:synthesize** — Synthesize research data into affinity diagrams, themes, and actionable insights.
                         
                          - ## Author
                         
                          - MC Dean
                         
                          - ## License
                         
                          - MIT