---
description: Run a competitive benchmarking analysis across a set of products.
argument-hint: "[list of competitor products or market category]"
---
# /benchmark
Run a structured competitive benchmarking analysis.
## Steps
1. **Identify** — Define competitors using `competitive-analysis` skill.
2. **Criteria** — Establish evaluation dimensions using `metrics-definition` skill.
3. **Analyze** — Deep-dive each competitor using `competitive-analysis` skill.
4. **Compare journeys** — Map experiences using `experience-map` skill.
5. **Score and rank** — Create comparison matrix.
6. **Opportunities** — Find gaps using `opportunity-framework` skill.
7. **Report** — Synthesize into actionable findings.
## Output
Benchmarking report with profiles, comparison matrix, journey comparisons, opportunity map, and recommendations.
Consider following up with `/strategize` or `/frame-problem`.