- growth-engine: Autonomous experiment engine (Karpathy autoresearch for marketing) - sales-pipeline: RB2B router, deal resurrector, trigger prospector, ICP learner - content-ops: Expert panel, quality gate, editorial brain, quote miner - outbound-engine: Cold outbound optimizer, lead pipeline, competitive monitor - seo-ops: Content attack briefs, GSC optimizer, trend scout - finance-ops: CFO briefing, cost estimate, scenario modeler 79 files, all sanitized - zero hardcoded credentials or internal references.
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AI Marketing Skills
Open-source Claude Code skills for B2B marketing and sales teams. Built by the team at Single Grain — battle-tested on real pipelines generating millions in revenue.
These aren't prompts. They're complete workflows — scripts, scoring algorithms, expert panels, and automation pipelines you can plug into Claude Code (or any AI coding agent) and run today.
🗂️ Skills
| Category | What It Does | Key Skills |
|---|---|---|
| Growth Engine | Autonomous marketing experiments that run, measure, and optimize themselves | Experiment Engine, Pacing Alerts, Weekly Scorecard |
| Sales Pipeline | Turn anonymous website visitors into qualified pipeline | RB2B Router, Deal Resurrector, Trigger Prospector, ICP Learner |
| Content Ops | Ship content that scores 90+ every time | Expert Panel, Quality Gate, Editorial Brain, Quote Miner |
| Outbound Engine | ICP definition to emails in inbox — fully automated | Cold Outbound Optimizer, Lead Pipeline, Competitive Monitor |
| SEO Ops | Find the keywords your competitors missed | Content Attack Briefs, GSC Optimizer, Trend Scout |
| Finance Ops | Your AI CFO that finds hidden costs in 30 minutes | CFO Briefing, Cost Estimate, Scenario Modeler |
🚀 Quick Start
Each skill category has its own README with setup instructions. The general pattern:
# 1. Clone the repo
git clone https://github.com/singlegrain/ai-marketing-skills.git
cd ai-marketing-skills
# 2. Pick a category
cd growth-engine # or sales-pipeline, content-ops, etc.
# 3. Install dependencies
pip install -r requirements.txt
# 4. Set up environment variables
cp .env.example .env
# Edit .env with your API keys
# 5. Run
python experiment-engine.py create \
--hypothesis "Thread posts get 2x engagement vs single posts" \
--variable format \
--variants '["thread", "single"]' \
--metric impressions
🧠 How These Work with Claude Code
Every category includes a SKILL.md file. Drop it into your Claude Code project and the AI agent knows how to use the tools:
# In your project directory
cp ai-marketing-skills/growth-engine/SKILL.md .claude/skills/growth-engine.md
Then ask Claude Code: "Run an experiment testing carousel vs. static posts on LinkedIn" — it handles the rest.
📊 What Makes These Different
These aren't toy demos. Each skill was built to run real business operations:
- Growth Engine uses bootstrap confidence intervals and Mann-Whitney U tests — real statistics, not vibes
- Deal Resurrector has three intelligence layers including "follow the champion" — tracking departed contacts to their new companies
- ICP Learner rewrites your ideal customer profile based on actual win/loss data — your targeting improves automatically
- Expert Panel recursively scores content with domain-specific expert personas until quality hits 90+
- RB2B Router does intent scoring, seniority-based company dedup, and agency classification before routing to outbound sequences
📁 Repository Structure
ai-marketing-skills/
├── README.md ← You are here
├── growth-engine/ ← Autonomous experiments
│ ├── SKILL.md
│ ├── experiment-engine.py
│ ├── pacing-alert.py
│ ├── autogrowth-weekly-scorecard.py
│ └── ...
├── sales-pipeline/ ← Visitor → pipeline automation
│ ├── SKILL.md
│ ├── rb2b_instantly_router.py
│ ├── deal_resurrector.py
│ ├── trigger_prospector.py
│ ├── icp_learning_analyzer.py
│ └── ...
├── content-ops/ ← Quality scoring & production
│ ├── SKILL.md
│ ├── scripts/
│ ├── experts/ ← 9 expert panel definitions
│ ├── scoring-rubrics/ ← 5 scoring rubric templates
│ └── ...
├── outbound-engine/ ← Cold outbound automation
│ ├── SKILL.md
│ ├── scripts/
│ ├── references/ ← ICP template, copy rules
│ └── ...
├── seo-ops/ ← SEO intelligence
│ ├── SKILL.md
│ ├── content_attack_brief.py
│ ├── gsc_client.py
│ ├── trend_scout.py
│ └── ...
└── finance-ops/ ← Financial analysis
├── SKILL.md
├── scripts/
├── references/ ← Metrics, rates, ROI models
└── ...
🤝 Contributing
Found a bug? Have an improvement? PRs welcome.
- Fork the repo
- Create your feature branch (
git checkout -b feature/better-scoring) - Commit your changes
- Push to the branch
- Open a Pull Request
📄 License
MIT License. Use these however you want.
🏢 About
Built by the marketing engineering team at Single Grain. We help B2B companies grow with AI-powered marketing and sales operations.
Want these skills managed for you? Talk to us — we run these systems for companies doing $10M-$500M in revenue.
Star this repo if you find it useful. It helps others discover these tools.