ai-marketing-skills/finance-ops/references/claude-roi.md
Alfred Claw a96d0d8889 Initial commit: 6 AI marketing skill categories
- growth-engine: Autonomous experiment engine (Karpathy autoresearch for marketing)
- sales-pipeline: RB2B router, deal resurrector, trigger prospector, ICP learner
- content-ops: Expert panel, quality gate, editorial brain, quote miner
- outbound-engine: Cold outbound optimizer, lead pipeline, competitive monitor
- seo-ops: Content attack briefs, GSC optimizer, trend scout
- finance-ops: CFO briefing, cost estimate, scenario modeler

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Claude ROI — Value Per Claude Hour

The most important metric for AI-assisted development. Answers: "What did each hour of Claude's actual working time produce?"

Step 1: Determine Actual Claude Clock Time

Method 1: Git History (preferred)

Run git log --format="%ai" | sort to get all commit timestamps. Then:

  1. First commit = project start
  2. Last commit = current state
  3. Total calendar days = last - first
  4. Cluster commits into sessions: group commits within 4-hour windows as one session
  5. Estimate session duration using commit density:
Commits in Window Estimated Session Duration
1-2 commits ~1 hour
3-5 commits ~2 hours
6-10 commits ~3 hours
10+ commits ~4 hours

Method 2: File Modification Timestamps (no git)

find . -name "*.ts" -o -name "*.swift" -o -name "*.py" | xargs stat -f "%Sm" | sort

Apply same session clustering logic.

Method 3: Fallback Estimate (no timestamps)

Assume Claude writes 200-500 lines of meaningful code per hour (much faster than humans).

Claude active hours ≈ Total LOC ÷ 350

Step 2: Calculate Value per Claude Hour

Value per Claude Hour = Total Code Value (from team cost) ÷ Estimated Claude Active Hours

Calculate across scenarios:

Code Value Scenario Claude Hours (est.) Value per Claude Hour
Engineering only (avg) [X] hrs $[X,XXX]/hr
Full team equivalent (Growth Co) [X] hrs $[X,XXX]/hr
Full team equivalent (Enterprise) [X] hrs $[X,XXX]/hr

Step 3: Claude Efficiency vs. Human Developer

Speed Multiplier: Speed Multiplier = Human Dev Hours ÷ Claude Active Hours

Example: Human needs 500 hours, Claude did it in 20 hours → 25x faster

Cost Efficiency:

Human Cost = Human Hours × $150/hr
Claude Cost = Subscription ($20-200/month) + API costs
Savings = Human Cost - Claude Cost
ROI = Savings ÷ Claude Cost

Output Format

### Claude ROI Analysis

Project Timeline:
- First commit / project start: [date]
- Latest commit: [date]
- Total calendar time: [X] days ([X] weeks)

Claude Active Hours Estimate:
- Total sessions identified: [X] sessions
- Estimated active hours: [X] hours
- Method: [git clustering / file timestamps / LOC estimate]

Value per Claude Hour:

| Value Basis | Total Value | Claude Hours | $/Claude Hour |
|-------------|-------------|--------------|---------------|
| Engineering only | $[X] | [X] hrs | $[X,XXX]/hr |
| Full team (Growth Co) | $[X] | [X] hrs | $[X,XXX]/hr |

Speed vs. Human Developer:
- Estimated human hours for same work: [X] hours
- Claude active hours: [X] hours
- Speed multiplier: [X]x (Claude was [X]x faster)

Cost Comparison:
- Human developer cost: $[X] (at $150/hr avg)
- Estimated Claude cost: $[X] (subscription + API)
- Net savings: $[X]
- ROI: [X]x (every $1 spent on Claude produced $[X] of value)

The headline: Claude worked ~[X] hours and produced $[X] in professional
development value — roughly $[X,XXX] per Claude hour.