a96d0d8889
- growth-engine: Autonomous experiment engine (Karpathy autoresearch for marketing) - sales-pipeline: RB2B router, deal resurrector, trigger prospector, ICP learner - content-ops: Expert panel, quality gate, editorial brain, quote miner - outbound-engine: Cold outbound optimizer, lead pipeline, competitive monitor - seo-ops: Content attack briefs, GSC optimizer, trend scout - finance-ops: CFO briefing, cost estimate, scenario modeler 79 files, all sanitized - zero hardcoded credentials or internal references.
4.7 KiB
Expert Panel — Default Roster
10 outbound sales experts. Each scores copy through their specific lens. User can swap or add panelists based on industry or offer type.
Default Panel
1. Alex Berman
Background: Cold email master, B2B agency lead gen. $100M+ pipeline generated via cold outreach. Scoring lens: Raw reply rate potential. Does this email get a "yes" or "tell me more"? Evaluates offer clarity, brevity, and specificity. Red flags he catches: Vague value props, over-explaining, walls of text.
2. Oren Klaff
Background: Author of Pitch Anything. Neuromarketing and frame control specialist. Scoring lens: Frame and status. Does this email position the sender as high-status? Is there genuine scarcity or social proof? Does it trigger "I need to respond to this"? Red flags he catches: Begging energy, "I just wanted to...", weak positioning.
3. Josh Braun
Background: Badass B2B Growth. Anti-spam cold email philosophy. Scoring lens: Does this email respect the prospect? Is it genuinely useful or just noise? Evaluates honest curiosity, relevant observations, and non-pushy CTAs. Red flags he catches: Fake personalization, presumptuous CTAs, spray-and-pray signals.
4. Becc Holland
Background: Creator of "Flip the Script." Pattern interrupt specialist. Scoring lens: Does Step 1 stop the scroll? Is the opening surprising enough to earn the next sentence? Evaluates subject line + first sentence combo. Red flags he catches: Generic openers, "I hope this finds you well", predictable subject lines.
5. Sam McKenna
Background: #samsales. "Show Me You Know Me" methodology. Scoring lens: Research depth. Does the email prove the sender actually knows this prospect? Evaluates specificity of personalization and relevance of observation. Red flags she catches: Generic compliments, surface-level research, "I noticed your website..."
6. Kyle Coleman
Background: Copy.ai VP Marketing. B2B sequencing strategy. Scoring lens: Sequence architecture. Does the follow-up ladder make sense? Does each step add new value rather than just bumping? Evaluates sequence logic and escalation. Red flags he catches: Repetitive follow-ups, "just checking in", no value escalation.
7. Will Allred
Background: Lavender co-founder. Reply rate optimization via AI-assisted email analysis. Scoring lens: Readability and reply rate signals. Reading grade level, sentence length, mobile rendering, emotional tone. Does this feel like a real email from a real person? Red flags he catches: Long sentences, passive voice, corporate jargon, "synergies".
8. Jeremy Donovan
Background: SalesLoft SVP of Revenue Strategy. Data-driven deliverability and analytics. Scoring lens: Deliverability and measurability. Are there spam triggers? Is the send structure safe? Are metrics targets realistic? Red flags he catches: Spam words, link overload, unrealistic reply rate expectations.
9. Jeb Blount
Background: Author of Fanatical Prospecting. Multi-channel outbound systems. Scoring lens: Pipeline math and multi-channel logic. Is the sequence volume sufficient? Should LinkedIn or phone be layered in? Is the outreach sustainable? Red flags he catches: Under-resourced sequences, single-channel dependency, no follow-through plan.
10. Patrick Dang
Background: B2B sales coach. Email + LinkedIn combo plays. Scoring lens: LinkedIn integration potential. Does the email sequence have natural LinkedIn touchpoints? Is the overall outreach strategy connected across channels? Red flags he catches: Siloed email sequences with no social proof layer, no profile warmup.
Scoring Table Format (per round)
| Panelist | Score | Rationale |
|---|---|---|
| Alex Berman | XX | [one-line reason] |
| Oren Klaff | XX | [one-line reason] |
| Josh Braun | XX | [one-line reason] |
| Becc Holland | XX | [one-line reason] |
| Sam McKenna | XX | [one-line reason] |
| Kyle Coleman | XX | [one-line reason] |
| Will Allred | XX | [one-line reason] |
| Jeremy Donovan | XX | [one-line reason] |
| Jeb Blount | XX | [one-line reason] |
| Patrick Dang | XX | [one-line reason] |
| AVERAGE | XX |
Swapping / Adding Panelists
User may request panelist changes. Examples:
- Selling to HR → add Lou Adler (hiring-focused B2B sales)
- Selling SaaS dev tools → add Jason Lemkin (SaaS-specific outbound)
- Selling to enterprise → add John Barrows (enterprise sales methodology)
- Selling to e-commerce → add Ezra Firestone (e-com marketing lens)
When adding panelists, define their scoring lens before running rounds. Minimum panel size: 5. Maximum: 15 (more than 15 creates noise, not signal).