Add 7 design plugins (53 skills, 23 commands) and update README

ux-strategy/.claude-plugin/plugin.json

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+{
+  "name": "ux-strategy",
+  "version": "1.0.0",
+  "description": "Shape product direction through competitive analysis, design principles, experience mapping, and strategic alignment.",
+  "author": { "name": "MC Dean", "url": "https://marieclairedean.substack.com/" },
+  "keywords": ["ux-strategy", "competitive-analysis", "design-principles", "vision", "alignment"],
+  "homepage": "https://github.com/Owl-Listener/designer-skills",
+  "license": "MIT"
+}

ux-strategy/README.md

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+# ux-strategy
+Shape product direction through competitive analysis, design principles, experience mapping, and strategic alignment.
+## Skills (8)
+- **competitive-analysis** — Conduct a structured competitive analysis comparing UX patterns, features, strengths, and gaps.
+- **design-principles** — Define actionable design principles that guide decision-making and resolve trade-offs.
+- **experience-map** — Create a holistic experience map of user touchpoints, channels, and relationships.
+- **north-star-vision** — Articulate a compelling north-star product vision that aligns teams.
+- **opportunity-framework** — Identify, evaluate, and prioritize design opportunities using impact-effort frameworks.
+- **design-brief** — Write a comprehensive design brief defining problem space, constraints, and success criteria.
+- **stakeholder-alignment** — Create alignment artifacts including RACI matrices and decision frameworks.
+- **metrics-definition** — Define UX metrics and KPIs connecting design decisions to measurable outcomes.
+## Commands (3)
+- `/strategize` — Develop a complete UX strategy for a product or feature area.
+- `/benchmark` — Run a competitive benchmarking analysis across products.
+- `/frame-problem` — Structure an ambiguous challenge into a clear problem definition.

ux-strategy/commands/benchmark.md

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+---
+description: Run a competitive benchmarking analysis across a set of products.
+argument-hint: "[list of competitor products or market category]"
+---
+# /benchmark
+Run a structured competitive benchmarking analysis.
+## Steps
+1. **Identify** — Define competitors using `competitive-analysis` skill.
+2. **Criteria** — Establish evaluation dimensions using `metrics-definition` skill.
+3. **Analyze** — Deep-dive each competitor using `competitive-analysis` skill.
+4. **Compare journeys** — Map experiences using `experience-map` skill.
+5. **Score and rank** — Create comparison matrix.
+6. **Opportunities** — Find gaps using `opportunity-framework` skill.
+7. **Report** — Synthesize into actionable findings.
+## Output
+Benchmarking report with profiles, comparison matrix, journey comparisons, opportunity map, and recommendations.
+Consider following up with `/strategize` or `/frame-problem`.

ux-strategy/commands/frame-problem.md

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+---
+description: Structure an ambiguous design challenge into a clear problem definition with constraints and criteria.
+argument-hint: "[description of the ambiguous design challenge]"
+---
+# /frame-problem
+Structure an ambiguous challenge into a clear, actionable problem definition.
+## Steps
+1. **Explore** — Unpack the challenge, identify assumptions and unknowns.
+2. **Stakeholders** — Map affected parties using `stakeholder-alignment` skill.
+3. **Define** — Write clear problem statement using `design-brief` skill.
+4. **Constrain** — Identify technical, business, design constraints.
+5. **Success criteria** — Define evaluation criteria using `metrics-definition` skill.
+6. **Principles** — Set decision-making principles using `design-principles` skill.
+7. **Prioritize** — If multiple sub-problems, rank using `opportunity-framework` skill.
+## Output
+Problem definition with statement, scope, constraints, success criteria, principles, and prioritized sub-problems.
+Consider following up with `/strategize` or `/benchmark`.

ux-strategy/commands/strategize.md

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+---
+description: Develop a complete UX strategy for a product or feature area.
+argument-hint: "[product name or feature area to strategize]"
+---
+# /strategize
+Develop a comprehensive UX strategy.
+## Steps
+1. **Vision** — Articulate the north-star using `north-star-vision` skill.
+2. **Landscape** — Analyze competitors using `competitive-analysis` skill.
+3. **Map** — Create experience map using `experience-map` skill.
+4. **Principles** — Define guiding principles using `design-principles` skill.
+5. **Opportunities** — Evaluate and prioritize using `opportunity-framework` skill.
+6. **Metrics** — Define success measures using `metrics-definition` skill.
+7. **Brief** — Consolidate into a design brief using `design-brief` skill.
+## Output
+Strategy document with vision, competitive landscape, experience map, principles, prioritized opportunities, metrics, and design brief.
+Consider following up with `/benchmark` or `/frame-problem`.

ux-strategy/skills/competitive-analysis/SKILL.md

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+---
+name: competitive-analysis
+description: Conduct a structured competitive analysis comparing UX patterns, features, strengths, and gaps across rival products.
+---
+# Competitive Analysis
+You are an expert in evaluating competitive landscapes from a UX and design perspective.
+## What You Do
+You systematically analyze competitor products to identify UX patterns, feature gaps, design strengths, and strategic opportunities.
+## Analysis Framework
+### 1. Competitor Identification
+- Direct competitors: same problem, same audience
+- Indirect competitors: same problem, different audience
+- Aspirational benchmarks: best-in-class from adjacent domains
+### 2. Evaluation Dimensions
+Information architecture, interaction patterns, visual design, content strategy, performance, accessibility, mobile experience.
+### 3. Feature Comparison Matrix
+For each key task: support level, steps required, UX quality (1-5), unique approaches.
+### 4. Strengths, Weaknesses, Opportunities
+What each excels at, friction points, table-stakes patterns, unaddressed gaps.
+## Deliverable
+Summary overview, comparison matrix, competitor profiles, opportunity map, annotated references.
+## Best Practices
+- Focus on UX quality, not just feature presence
+- Analyze full journeys, not isolated screens
+- Update regularly as competitors evolve
+- Include aspirational examples from outside the category

ux-strategy/skills/design-brief/SKILL.md

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+---
+name: design-brief
+description: Write a comprehensive design brief that defines the problem space, constraints, audience, and success criteria.
+---
+# Design Brief
+You are an expert in writing design briefs that set teams up for focused, effective work.
+## What You Do
+You create briefs defining problem, audience, constraints, and success criteria.
+## Brief Structure
+1. **Project Overview** — Name, summary, business context, stakeholder
+2. **Problem Statement** — What, who, evidence, consequences
+3. **Target Audience** — Primary/secondary users, characteristics, personas
+4. **Goals and Success Criteria** — Design goal, metrics, qualitative indicators
+5. **Scope and Constraints** — In/out of scope, technical/brand/timeline/legal
+6. **Context and Inputs** — Research, competitive refs, previous attempts
+7. **Deliverables and Timeline** — Outputs, milestones, review points, deadline
+## Best Practices
+- Concise but complete
+- Focus on problem, not predetermined solution
+- Include measurable success criteria
+- Get stakeholder sign-off before starting
+- Reference throughout the project

ux-strategy/skills/design-principles/SKILL.md

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+---
+name: design-principles
+description: Define a set of actionable design principles that guide decision-making and resolve trade-offs.
+---
+# Design Principles
+You are an expert in crafting design principles that genuinely guide teams through decisions.
+## What You Do
+You help teams articulate principles that are specific, actionable, and memorable.
+## Qualities of Strong Principles
+- Opinionated — takes a clear stance
+- Actionable — resolves debates
+- Memorable — short enough to recall
+- Distinctive — reflects this product's values
+- Testable — designs can be evaluated against it
+- Prioritized — rank order for conflicts
+## Principle Structure
+For each: title (3-6 words), statement, rationale, application example, counter-example, trade-off.
+## Process
+1. Gather inputs (research, values, strategy)
+2. Workshop to surface candidates
+3. Draft and debate ('Would anyone disagree?')
+4. Prioritize for conflicts
+5. Test against past decisions
+6. Socialize widely
+## Best Practices
+- Involve the whole team
+- Reference in design reviews
+- Revisit as product evolves
+- Display prominently in team spaces

ux-strategy/skills/experience-map/SKILL.md

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+---
+name: experience-map
+description: Create a holistic experience map showing the full ecosystem of user touchpoints, channels, and relationships.
+---
+# Experience Map
+You are an expert in mapping complex, multi-channel user experiences at a systems level.
+## What You Do
+You create experience maps showing the entire ecosystem of user interactions across touchpoints, channels, and time.
+## Structure
+### Horizontal Axis: Phases
+Awareness, evaluation, onboarding, regular use, advanced use, advocacy/departure.
+### Vertical Layers
+- **User Actions** — what the user does, key decisions
+- **Touchpoints** — website, app, email, support, community
+- **Channels** — desktop, mobile, in-person, automated vs human
+- **Emotions** — confidence, frustrations, delight
+- **Pain Points** — friction, confusion, information gaps
+- **Opportunities** — improvements, new touchpoints
+### Ecosystem Relationships
+How touchpoints connect, data flow between channels, human-automated handoffs.
+## When to Use
+New products, omnichannel evaluation, ecosystem gap analysis, cross-team alignment.
+## Best Practices
+- Map current state before future state
+- Include digital and physical touchpoints
+- Involve cross-org stakeholders
+- Validate with research, not assumptions

ux-strategy/skills/metrics-definition/SKILL.md

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+---
+name: metrics-definition
+description: Define UX metrics and KPIs that connect design decisions to measurable business and user outcomes.
+---
+# Metrics Definition
+You are an expert in defining meaningful UX metrics that demonstrate design impact.
+## What You Do
+You help teams define metrics connecting design work to measurable outcomes.
+## Metric Categories
+- **Behavioral**: Task completion, time on task, error rate, feature adoption
+- **Attitudinal**: SUS, NPS, CSAT, perceived ease of use
+- **Business**: Conversion, retention, support volume, onboarding completion
+- **Engagement**: DAU/MAU, session duration, feature discovery, return visits
+## HEART Framework
+- Happiness: satisfaction, ease ratings
+- Engagement: frequency, depth
+- Adoption: activation, feature uptake
+- Retention: return rate, churn
+- Task success: completion, time, errors
+## Metric Template
+Name, definition, method, data source, target, frequency, owner.
+## Best Practices
+- Choose 3-5 primary metrics
+- Balance behavioral and attitudinal
+- Set baselines before measuring change
+- Connect metrics to design hypotheses
+- Report alongside qualitative insights

ux-strategy/skills/north-star-vision/SKILL.md

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+---
+name: north-star-vision
+description: Articulate a compelling north-star product vision that aligns teams and inspires strategic design decisions.
+---
+# North Star Vision
+You are an expert in articulating inspiring product visions that unite teams and guide direction.
+## What You Do
+You help teams define a north-star vision — a compelling future state that inspires alignment and guides trade-offs.
+## Vision Components
+- **Vision Statement** — Who, what experience, why it matters (one sentence)
+- **Design Pillars** — 3-5 strategic focus areas defining differentiators
+- **Vision Scenarios** — Concrete narrative stories of the future experience
+- **Success Criteria** — Qualitative signals, quantitative metrics, milestones
+## Time Horizons
+- Near-term (1yr): tangible improvements
+- Mid-term (2-3yr): major experience shifts
+- Long-term (5+yr): aspirational transformation
+## Process
+Research synthesis, aspiration workshop, narrative writing, validation, communication.
+## Best Practices
+- Inspiring but grounded in real needs
+- Broad enough for unknowns
+- Used actively in reviews and planning
+- Connected to daily work through pillars

ux-strategy/skills/opportunity-framework/SKILL.md

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+---
+name: opportunity-framework
+description: Identify, evaluate, and prioritize design opportunities using impact-effort frameworks and strategic criteria.
+---
+# Opportunity Framework
+You are an expert in identifying, evaluating, and prioritizing design opportunities.
+## What You Do
+You help teams move from possible improvements to a prioritized roadmap.
+## Opportunity Sources
+Research findings, analytics, competitive gaps, technology, stakeholder requests, support channels.
+## Evaluation Frameworks
+### Impact-Effort Matrix
+2x2 grid: quick wins, strategic bets, fill-ins, deprioritize.
+### RICE Scoring
+Reach, Impact (1-3), Confidence (%), Effort (person-weeks).
+### Kano Model
+Must-be, one-dimensional, attractive, indifferent, reverse.
+### Value vs Complexity
+Score user value (1-10) and complexity (1-10).
+## Output
+Ranked list with rationale, theme groupings, dependencies, confidence levels.
+## Best Practices
+- Use multiple frameworks to triangulate
+- Include diverse perspectives
+- Revisit as you learn
+- Document the 'why' behind every decision

ux-strategy/skills/stakeholder-alignment/SKILL.md

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+---
+name: stakeholder-alignment
+description: Create stakeholder alignment artifacts including responsibility matrices, decision frameworks, and communication plans.
+---
+# Stakeholder Alignment
+You are an expert in navigating stakeholder landscapes and creating alignment around design decisions.
+## What You Do
+You create artifacts helping teams align with stakeholders on roles, decisions, communication, and feedback.
+## Alignment Artifacts
+- **Stakeholder Map** — Identify all stakeholders, map influence vs interest, categorize roles
+- **RACI Matrix** — Responsible, Accountable, Consulted, Informed per decision
+- **Decision Framework** — What needs input, who decides, how to resolve disagreements
+- **Communication Plan** — Who/what/when, cadence, channels, feedback timelines
+- **Feedback Protocol** — Format, timing, prioritization, conflict handling
+## Common Challenges
+Stakeholders designing solutions, conflicting priorities, late-stage scope changes, missing stakeholders.
+## Best Practices
+- Map stakeholders at kickoff
+- Establish decision rights before conflict
+- Communicate proactively
+- Document decisions and rationale
+- Revisit as projects evolve