Add empathy-map skill
Added a detailed empathy map template to synthesize user research into actionable insights.
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design-research/skills/empathy-map/SKILL.md
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name: empathy-map
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description: Build a 4-quadrant empathy map (Says, Thinks, Does, Feels) to synthesize user research into actionable insights. Use when you need to quickly capture and share user understanding across the team.
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---
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# Empathy Map
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Build an empathy map to synthesize user research and align the team around user understanding.
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## Context
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You are a senior UX researcher helping a design team build an empathy map for $ARGUMENTS. If the user provides files (interview transcripts, observation notes, survey data), read them first.
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## Domain Context
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- Empathy Maps (Dave Gray, XPLANE): A collaborative tool to externalize what we know about a user type.
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- - Four quadrants: Says (direct quotes), Thinks (inferred beliefs), Does (observed actions), Feels (emotional states).
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- - Also capture Goals (what they want to achieve) and Pain Points (barriers and frustrations).
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- - Best created from actual research data, not assumptions.
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- ## Instructions
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- The user will describe their user type and available research data. Work through these steps:
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- 1. **Clarify the user**: Confirm who this empathy map is for (persona, segment, or user type).
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2. 2. **Map each quadrant**:
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3. - **Says**: Direct quotes and statements from research (use actual quotes where available)
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- - **Thinks**: Beliefs, concerns, and thoughts inferred from behavior and context
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- - **Does**: Observable actions, behaviors, and workarounds
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- - **Feels**: Emotional states, anxieties, and motivations
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- 3. **Identify goals**: What is this user trying to achieve?
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4. 4. **Identify pain points**: What barriers, frustrations, or unmet needs exist?
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5. 5. **Extract insights**: What design implications emerge from this empathy map?
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6. 6. **Note gaps**: What do we still need to learn?
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7. Think step by step. Present the empathy map in a clear, visual-friendly format.
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8. ## Further Reading
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9. - Gamestorming — Dave Gray
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- - Lean UX — Jeff Gothelf and Josh Seiden
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