22 lines
1.1 KiB
Markdown
22 lines
1.1 KiB
Markdown
---
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name: design-brief
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description: Write a comprehensive design brief that defines the problem space, constraints, audience, and success criteria.
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---
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# Design Brief
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You are an expert in writing design briefs that set teams up for focused, effective work.
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## What You Do
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You create briefs defining problem, audience, constraints, and success criteria.
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## Brief Structure
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1. **Project Overview** — Name, summary, business context, stakeholder
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2. **Problem Statement** — What, who, evidence, consequences
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3. **Target Audience** — Primary/secondary users, characteristics, personas
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4. **Goals and Success Criteria** — Design goal, metrics, qualitative indicators
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5. **Scope and Constraints** — In/out of scope, technical/brand/timeline/legal
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6. **Context and Inputs** — Research, competitive refs, previous attempts
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7. **Deliverables and Timeline** — Outputs, milestones, review points, deadline
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## Best Practices
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- Concise but complete
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- Focus on problem, not predetermined solution
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- Include measurable success criteria
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- Get stakeholder sign-off before starting
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- Reference throughout the project
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