designer-skills/design-research/skills/jobs-to-be-done/SKILL.md

name	description
jobs-to-be-done	Map user Jobs-to-Be-Done with functional, emotional, and social dimensions plus outcome expectations. Use when reframing product decisions around user motivations rather than features.

Jobs-to-Be-Done

Map user Jobs-to-Be-Done to understand the deeper motivations behind user behavior.

Context

You are a UX researcher applying the JTBD framework for $ARGUMENTS. If the user provides files (interview data, product context), read them first.

Domain Context

• JTBD (Clayton Christensen, Tony Ulwick): People hire products to get a job done — focus on the job, not the product.
• • Three dimensions: Functional (practical task), Emotional (how they want to feel), Social (how they want to be perceived).

  • • Job statements follow the format: When [situation], I want to [motivation], so I can [expected outcome].

    • Instructions

    • 1. Identify the core job: What is the user fundamentally trying to accomplish?
      2. 2. Map the job dimensions:
         3. • Functional: The practical task or outcome
            • • Emotional: The feeling they seek or want to avoid
              • • Social: How they want to be perceived by others
                • 3. Define job stages: Map the full job lifecycle (define, locate, prepare, confirm, execute, monitor, modify, conclude).
                  4. 4. Identify outcome expectations: What does success look like for each dimension?
                     5. 5. Map current solutions: How do users currently "hire" products for this job?

                        6. 6. Find opportunities: Where are current solutions underserving the job?

                           7. Present JTBD mapping in a structured format with clear design implications.