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ai-marketing-skills/content-ops/scoring-rubrics/conversion-quality.md
Alfred Claw a96d0d8889 Initial commit: 6 AI marketing skill categories 
- growth-engine: Autonomous experiment engine (Karpathy autoresearch for marketing)
- sales-pipeline: RB2B router, deal resurrector, trigger prospector, ICP learner
- content-ops: Expert panel, quality gate, editorial brain, quote miner
- outbound-engine: Cold outbound optimizer, lead pipeline, competitive monitor
- seo-ops: Content attack briefs, GSC optimizer, trend scout
- finance-ops: CFO briefing, cost estimate, scenario modeler

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2026-03-27 20:14:52 -07:00

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Conversion Quality Rubric (0-100)

For landing pages, ads, CTAs, signup flows, pricing pages.

Headline / Hero (0-25)

  • 0-5: Generic, no clear value prop
  • 6-15: Communicates offer but not compelling
  • 16-20: Clear value prop with specificity
  • 21-25: Impossible to bounce. Specific, urgent, addresses the visitor's exact pain.

Clarity & Friction (0-25)

  • Is the offer immediately obvious? (3-second test)
  • Can a visitor complete the desired action without confusion?
  • Are there unnecessary form fields, steps, or distractions?
  • Does copy match the traffic source expectation?

Social Proof & Trust (0-25)

  • Specific results (numbers, names, companies) vs vague testimonials
  • Trust signals (logos, security badges, guarantees) present and credible
  • Case studies or data points that prove the claim
  • No fake urgency or manufactured scarcity

CTA Strength (0-25)

  • CTA copy specific to the action ("Get my audit" > "Submit")
  • CTA visible without scrolling
  • Single clear primary action (no competing CTAs)
  • Micro-copy reduces anxiety ("No credit card required", "2-minute setup")